Bits & Bobs We ♥: Tomato Paste-Brilliant Packaging

by Emily on October 1, 2012

This might not be new news to you but I just discovered this little gems at Trader Joe’s this weekend and immediately jumped for joy!  How many times are you in the middle of a cooking project that calls for just 1 tablespoon of tomato paste?  And you either have a small can full or nothing at all.

Frustrating…because then you’re left with a nearly full can of paste left in your refrigerator and try to use it all before it’s gone bad or you toss the remainder down the compost with a really bad feeling that you’ve just wasted such good product.  Enter TJ’s Tomato Paste in a tube!

While I’m in the store and thinking the above comments, I flip over the box and it’s like it’s talking to me!  Exactly my sentiments!  Pop this guy in the fridge after you’ve used your measly tablespoon and voila it’s waiting patiently next time you need it.

In case you’re wondering, this tube is good until March 30, 2015.    As a marketing teacher who loves to talk about branding, packaging and labeling, this made my heart flutter!  I bet my class with think I’ve totally lost it!  Love these little bits & bobs!





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